November 14, 2023

Debunking 8 Myths of Mobility as a Service

The world of transportation is evolving rapidly, and Mobility as a Service (MaaS) is at the forefront of this transformation. However, there are several misconceptions about MaaS that can hinder its adoption. 

Crafted from our expertise at Meep and inspired by Intelligent Transport sessions, in this article, we will debunk 8 common myths surrounding MaaS and shed light on misconceptions that hinder progress in the world of smart mobility.

❌ Myth 1: A new MaaS platform requires a new app, and we don't want two systems.

✅ Reality: Use your existing app and add new features with API integrations or with an SDK.

One of the most common misconceptions about MaaS is that it necessitates the creation of an entirely new app. In reality, you can leverage your existing app and enhance it with MaaS capabilities through API integrations or Software Development Kits (SDKs). This approach allows for a seamless transition to MaaS without the need for a separate application.

❌ Myth 2: Building a new MaaS platform is too big of a project.

✅ Reality: You can integrate in phases or opt for a full integration from the start.

The perception that implementing a MaaS platform is an enormous undertaking can be daunting. However, you have the flexibility to start small and gradually expand your capabilities or embark on a comprehensive integration right from the beginning. The choice depends on your specific needs and resources.

❌ Myth 3: Data management is too complex in a MaaS system.

✅ Reality: MaaS platforms can integrate more data sources, providing comprehensive insights.

Managing data efficiently is a critical aspect of any MaaS system. Contrary to the myth, MaaS platforms are designed to integrate data from various sources, offering cities and operators a holistic view of mobility data. This rich data pool empowers better decision-making and enhances the overall performance of the system.

MaaS platforms can integrate more data sources, providing comprehensive insights

❌ Myth 4: There are local requirements that a white-label solution cannot fulfill.

✅ Reality: Modular software components adapt to local requirements efficiently.

Local requirements can vary significantly, but MaaS solutions can be tailored to meet these needs. Modular software components allow for easy customization, ensuring that your digital mobility strategy aligns with local regulations and preferences. This adaptability streamlines the development process.

❌ Myth 5: Transport agencies don’t need their own tools; existing tools work just fine.

✅ Reality: Your own tool provides control and ownership over data, fostering more informed decisions.

While existing tools may serve their purpose, having your dedicated tool offers distinct advantages. It grants you control and ownership over data generated by your users, ensuring consistent visibility for well-informed decisions. A dedicated tool can be tailored to your specific requirements, providing a competitive edge.

❌ Myth 6: Upgrading to MaaS is not financially worthwhile.

✅ Reality: MaaS generates additional revenue streams and encourages sustainable practices.

Investing in MaaS may seem like a significant financial commitment, but the reality is that it can yield substantial returns. MaaS opens doors to additional revenue streams, such as partnerships and user fees. Furthermore, it promotes sustainable practices, which can lead to cost savings and long-term financial benefits.

❌ Myth 7: MaaS should be led by a public institution to guarantee unbiased results.

✅ Reality: Various approaches exist for deploying MaaS, and transparency is key.

While some believe that a public institution should lead MaaS initiatives for unbiased results, there are multiple deployment models. The crucial factor is transparency in disclosing the source of information provided. Public-private partnerships and collaborations can also drive successful MaaS implementations.

❌ Myth 8: Choosing a passive approach and waiting for other deployments' results before taking a leading position.

✅ Reality: MaaS is a proven technology that can address mobility issues today.

Taking a passive approach and waiting for other deployments' results may result in missed opportunities. MaaS is a proven technology with adaptable solutions that can address your specific mobility challenges effectively. Waiting for others to take the lead can delay progress and hinder innovation.

Mobility as a Service is not only reshaping the way we move but also challenging misconceptions that surround it. By debunking these 8 myths, we hope to encourage a more informed and proactive approach to adopting MaaS. Embracing this innovative concept can lead to improved transportation networks, enhanced user experiences, and a more sustainable future. Don't let these myths hold you back—MaaS is a reality worth exploring today.

Guillermo Campoamor
CEO & Founder